How To Stage Your Home For Maximum Profitability With Minimum Days On The Market
Don’t overlook adding home staging to your real estate business plan. The main point to staging is most buyers want a move-in-ready home. They want to envision themselves living in the home.
Many salespeople agree that if a home is staged correctly from the beginning you will get the best price for your home, and will sell quicker. The Real Estate Staging Association pegs the average time on the market for homes sold after staging is 21 days, an estimated 90 percent less time than unstaged properties.
Research has shown the average sales price of a property can be increased by 1-5%, simply because home staging tips were implemented before the house hit the market. Many real estate practitioners today include home staging as part of their marketing services, either doing the job themselves or hiring and paying for a professional stager.
How Much Does Staging Cost?
Fees range from $500 to $5,000 or more, depending on square footage and the number of rooms staged. My rule of thumb is around 1% of the price of the home. The price generally includes furniture and accessories rental and labor, but costs can go higher depending on the extent of the work.
Emotion is an important part of the purchase decision, and an empty home yields no emotion. Potential buyers must be able to envision themselves living in the home. An empty home will never sell for the same amount as a staged home.
How to Hire the Right Stager for your Property
In the initial consultation, you should be addressing conditions, showcasing, occupied staging, curb appeal, vacant staging, staging for luxury properties, renovations, transitions pricing and marketing, and staging solutions.Define the SpaceCreatively define each space to highlight its maximum use.
Rugs can really help you define a large space. We also use them to stage bedrooms.
Hang mirrors on walls to help add visual space. Mirrors can also reflect light, lighten up the room, and make it feel open and airy. My rule of thumb is one mirror for every room!
Diane Neslund is the Founder & CEO of Distinctive Interior Design & Real Estate. She is a professional stager and licensed Arizona Realtor for thirty years. Diane doesn’t hesitate to tell sellers exactly what they need to get the home sold in this competitive market.